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We reminded him of the importance of the facts about a basic food most of our viewers consume and feed to their children daily. This was news, we told him. His reply: "We paid $3 billion for these television stations. We'll tell you what the news is. The news is what we say it is!"The somewhat happy ending for me is, my local supermarket sells rBGH-free organic milk that is presumably pus-free.
There wasn't much to say after that.
"Is this a hill you're both willing to die on?" Dave asked.
I could see the disappointment and anger on Steve's face. Before we got up from Dave's plush couch and left his office, Steve was firm but respectful when he made it clear we would neither lie nor distort any part of the story. And if insisting upon an honest report ended up costing us our jobs, Steve told him we'd be obligated to report that kind of misconduct to the Federal Communications Commission.
Forty-eight hours came and went. Dave never called, not until about a week later when he invited us back to lay out the deal. We'd be paid full salaries and benefits through the rest of the year in exchange for an agreement that we would drop our ethical objections and broadcast the rBGH story in a way that would not upset Monsanto.
"Will you do the story exactly the way Carolyn wants?" Dave asked. Carolyn Forrest, the Fox attorney based in Atlanta, would have the final say on the exact wording of our report. And after the carefully sanitized version aired, we would be free to do whatever we pleased—as long as we forever kept our mouths shut about the entire episode, Monsanto's influence, the Fox response, and we could never ever utter a public word about what we'd learned about the growth hormone.
Fox made it clear we would never be free to report the story for any other news organizations, not for any broadcast or print media, even if they weren't Fox competitors. Never, anywhere, not even at our daughter's PTA could we utter a word about how our milk has changed in what many believe is a dangerous way.
As journalists, Steve and I badly wanted to get the story on the air so the public could make its own judgment. But a buyout, no matter how lucrative for us personally, was out of the question. Neither of us could fathom taking hush money to shut up about a public health issue that absolutely and by any standard deserved to see the light of day.
After asking for and receiving the deal in writing, we politely declined the offer — and told Dave we'd decided to just hold onto the written document that laid out his deal.